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Original: 4/24/2006 1:11 PM
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Monday, April 24, 2006

It's All About The WordPlay

 

My parents used to stress the message that "it isn't what you say; it's how you say it."  They meant this strongly and sincerely, for it applied to so many situations.  As I sat in my statistics class today, I noticed my bias in the student presentations.  Those that sounded better, like they really knew what they were talking about, were perceived by me and surely other listeners to in fact be "better."

This probably explains how people get talked into buying a used car that's 8 years old with 250k miles on it and no engine.  An important thing in the proverbial real-world is to see past context and see the true content.  What I'm trying to say is...you don't really need that timeshare. :)

Actually, the point is actually the other way around.  You can have a fantastic product, but you MUST know how to sell it!!!  Presenters in class did some fantastic regression models, but the PowerPoint had a very so-so appeal.  We are visual creatures, so this is an element that should not be overlooked.

 Posted 4/24/2006 1:11 PM - 17 Views - 0 eProps - 0 comments

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